Optimize your Digital and Social Media Strategies:

Branding, marketing and multi-platform content integration is ever changing. Is your customer engagement and digital media strategy on par with global industry leaders? What are the top companies, the leading mobile, social, and digital media trends, doing right? Find out at this year’s Digital Media Summit and connect with media and brand specialists that can help you fine tune your integrated Digital Media strategy.

Event Agenda:

10:00 AM – 10:30 AM: Registration & Networking

Come early to collect your entry badge. Also catch up with other participants and start networking over a cup of coffee.

10:30 AM – 10:45 AM: Welcome Note

Welcome note by the organizers, a short and crisp dialogue, setting the pace for the day.

10:45 AM – 11:30 AM: “Landing pages and Its Optimization” by Vipul Taneja

11:30 AM – 12:15 PM: “Content Marketing: The Magic Wand of Inbound Marketing” Saptarshi Roy Chaudhury

12:15 PM – 1:00 PM: “Web 3.0 – The Changing Landscape of Search Industry” by Munaz Anjum

1:00 PM – 2:00 PM: “Networking Lunch”

2:00 PM – 2:45 PM: “Search Analytics: Insights & Optimization” by Gayathri Choda

2:45 PM – 3:30 PM: “Web accessibility and few examples on how to make websites accessible.” by Raghavendra Peri

3:30 PM – 4:00 PM: Tea Break & Networking

4:00 PM – 4:45 PM: Open House: Q & A

This is the most important session of the day. All the speakers will be made available on the stage for a freewheeling chat on everything related to digital marketing, and most importantly, to answer any questions you have.

4:45 PM – 5:00 PM: Closing Note / Networking / Photo Op

Venue:

CIE Events Room 2nd floor, Block Vindhya C-4 , IIIT Hyderabad, Gachibowli
Hyderabad, Andhra Pradesh

Contact:

Chakri : +91 9985032005

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Direct Marketing Association (DMAi) today announced their forthcoming CxO Roundtable series. The sessions of these series will be focused on the front runners in marketing with an objective to immerse audiences in a stimulating round table discussion with peers. The CxO round tables are targeted on the Next Generation CMO’s and Marketers’.

The first series is scheduled for September 19th, 2013 at The Leela, Gurgaon. The inaugural session will address to on social media analytics. The first session will be immersive on how analysing social media interactions can spell business success for brands and will have some of the foremost names from airlines, banks, consumer goods, FMCG, Automotive and Electronics participating in the intense discussion.

Speaking on this announcement, Vatsal Asher, CEO of DMAi said,

“DMAi, a ‘not for profit organization’ which  has been curating several forward thinking platforms for marketing professionals. These meaningfully curated CxO Round Tables will have derived insights that will be made available to the larger community. What separates the DMAi round tables is the guarantee of a follow through action on the ideas discussed by the eminent panelists. We are thankful to SAP to support the DMAi initiatives by hosting the inaugural RT”.

Rajesh Kumar, Head of Marketing – SAP Indian Sub-continent, said,

“We are delighted to partner with DMAi for the inaugural CxO Roundtable on the topic of Social Media Analytics. The session will help amplify the possibilities from intuitive Social Media Analytics that extracts public perceptions from terabytes of social media buzz in real time and presents them in dashboards for business decisions.”

The post DMAi Announces CxO Roundtable Series appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

As the Indian Social Media industry is slowly maturing, are we developing around a set of best practices? Or have we fallen into bad habits, simply because “that is the way it is done”?

From unplanned campaigns to buying fake likes, there are horrible ideas that are continuously harming your business. So how do you distinguish between what you should — and shouldn’t?

Well, mistakes happen and it is important that we learn from them. We are here to debunk all those misguided practices and steer you in the right direction!

Social Samosa is holding a panel discussion on Negative Practices in the Indian Social Media Industry as a part of Social Media Week, Mumbai 2013. This panel discussion will cover all the negative practices that are plaguing the Indian social media industry.

Date:

On 25th September

Time:

3 PM – 4 PM

Venue:

Blue Frog (Mumbai)

Mathuradas Mills Compound, Senapati Bapat Marg,

Mumbai, Maharashtra 400013

Speakers

Saugata Bagchi,

Vice PresidentTribal Worldwide

Ekalavya Bhattacharya,

Head, DigitalMTV India

Ashwath Ganesan

National Strategy Director, Social @ Ogilvy

Iyer Premkumar,

Head, Online Marketing, Gozoop

You can click here to register for free to attend this event.

The post Join us for the Panel Discussion on the Negative Practices Plaguing the Social Media Industry at Social Media Week appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Digital Vidya, India’s premier Digital Marketing training company invites you to its upcoming hands-on Social Media Marketing Workshop in Delhi on Oct 17-18 (2013).

Workshop Overview

Simply being on Social Media and staying active on it is no more an option today. What matters is how you do it! If you are looking at leveraging Social Media for Brand Promotion, Lead Generation and Customer Acquisition, you may not want to miss this case-study driven, hands-on workshop. Over 3000 professionals from over a 1000 brands across India, Singapore, Malaysia and Oman have already benefited through our 150+ training sessions!

Date: October 17 & 18, 2013 (158th Social Media Workshop)
Location: Delhi
Venue: Hotel Mapple Emerald
National Highway – 8,
Rajokri,
New Delhi – 110038
Fee: Rs 14,900* (+12.36% service tax)
Early Bird Discount: 15% till Sep 17

*This includes a self study Social Media course worth US$99 (Rs 6000).

Group Discount (cannot be combined with any other discount).

15% discount for 3 or more registrations.

How to Register?

You can register online or contact Amit Kataria at +91-9716034040 or write to amitk@digitalvidya.com.

About Digital Vidya

Founded by serial entrepreneurs hailing from IIT Delhi, Digital Vidya is India’s largest and most respected Digital Marketing training organization. It has organized over 150 Digital Marketing training workshops for more than 3000 professionals from over 1000 brands such as Reliance, Star TV, Infosys, Cisco, Pepsi, ICICI, Airtel, Nokia, MakeMyTrip, Naukri, Standard Chartered, Google, Microsoft across India, Singapore, Oman and Malaysia since January 2010.

The post 158th Social Media Marketing Workshop in Delhi by Digital Vidya appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Cosmos Forums is glad to announce the Digital Marketing Leadership Forum (DMLF) to be held at The JW Marriott, Mumbai on October 10, 2013.

DMLF is a knowledge platform for rich insights from some of India’s leading CMOs, Marketing Heads, Digital Heads, entrepreneurs and practitioners on best-practice Digital marketing strategy and execution. It is a first-of-its-kind platform for Digital Marketeers to get together and share their experiences and insights.

As the digital medium becomes ubiquitous, it is imperative for marketeers to think about fresh ideas and strategies to target their consumers and build brand loyalty. DMLF will provide perspectives to a participants from across sectors on different issues in digital media whether business,Cosmos Forums is glad to announce the Digital Marketing Leadership Forum (DMLF) to be held at The JW Marriott, Mumbai on October 10, 2013. DMLF is a knowledge platform for rich insights from some of India’s leading CMOs, Marketing Heads, Digital Heads, entrepreneurs and practitioners on best-practice Digital marketing strategy and execution. It is a first-of-its-kind platform for Digital Marketeers to get together and share their experiences and insights. As the digital medium becomes ubiquitous, it is imperative for marketeers to think about fresh ideas and strategies to target their consumers and build brand loyalty. DMLF will provide perspectives to a participants from across sectors on different issues in digital media whether business, creative or technology.

DMLF is structure in a discussion oriented format where there are no boring presentations but collegial conversations involving decision makers from key companies in the Indian Digital landscape. The format encourages everybody to participate and give their input from their area of expertise. It’s a platform for participants to brainstorm their challenges and issues in growth with leading experts and peers in our networking sessions.” creative or technology. DMLF is structure in a discussion oriented format where there are no boring presentations but collegial conversations involving decision makers from key companies in the Indian Digital landscape. The format encourages everybody to participate and give their input from their area of expertise. It’s a platform for participants to brainstorm their challenges and issues in growth with leading experts and peers in our networking sessions.”

More information here

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International Advertising Association, India Chapter (IAA-IC‘s) fifth Mentorship Webinar with Ashish Hemrajani, Founder and CEO BookmyShow.com is on 26th September 2013 at 3pm.

The IAA-IC World Goes Digital platform is for professionals to learn and equip themselves with what’s happening in the digital domain. Manish Advani Co-Chair IAA-IC webinar series said,

IAA is happy to host yet another good speaker whose journey of building the bookmyshow brand will add great value to understanding the strategy behind a very successful portal

IAA-IC has recently hosted speakers like Rajan Anandan, MD Google India, Nishant Rao MD Linkedin, Ajit Balakrishnan Founder Rediff.com and Julie Roehm, Chief Story Teller, SAP.

You can also submit questions for Hemrajani through the IAA India Chapter facebook page

The hangout will be broadcast live on our YouTube channel on 26th September, 3pm IST.

The post IAA-IC‘s 5th Mentorship Webinar with Ashish Hemrajani, Founder and CEO BookmyShow.com appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

A slew of companies are now dependent on Social Media for over 25% of their overall sales. However, not all the companies building their presence on Social Media are experiencing similar results.

In this Webinar, Kapil Nakra, Co-Founder, Digital Vidya and 42Inception will use various case studies to demonstrate the impact of “Great Content” on Leads Generation and Sales through Social Media.

Date: 19th October 2013.

Time:11:00 am to 01:00 pm.

Fee: Rs.149.

Outcomes of this session:

1. Clarity in the Role of Social Media in Sales: This section of the webinar will cover the role that social media plays in customer life cycle.
2. How to effectively use content in all Social Media campaigns.
3. Introduce the new concept of Engagement Magnet to create a strong pull factor in reach building. Learn about this new concept and further your ability to reach out to larger audiences.
4. How to create a content strategy.

*Note

1. This webinar will be conducted on gyaanexchange.com.
2. You don’t need to download any software to attend it. Just log in on gyaanexchange.com 10 mins prior to the scheduled start time.
3. The class timings are in Indian Standard Time, please cross check the time difference in your local time zone and log in accordingly.
4. Go to the class page and click on “Join Webinar” button.

The post Social Media and Great Content: The Magic Mix for Increased Sales Webinar by Digital Vidya appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

The Entrepreneurship Cell, IIT Kharagpur is a non-profit student organisation that has been established with the chief aim of fostering the spirit of entrepreneurship among college students in India. They are one of the most successful entrepreneurial organizations in the country with over 50 start-ups incubated within their first 7 years. They conduct Guest Lectures, Workshops, Business Plan Competitions and provide mentorship and establishment support to aspiring student entrepreneurs.

The Entrepreneurship Awareness Drive (EAD) is one of their major events, the other being the Global Entrepreneurship Summit held in January. The EAD consists of a series of guest lectures and workshops held in 20 cities over a span of 20 days in the month of October.

Each city plays host to an Entrepreneurship Awareness Camp (EAC), where eminent entrepreneurs and industry leaders counsel students about the pros and cons of entrepreneurship as a viable career option and how it differs from the usual run-of-the-mill job culture that has existed till now.

Each EAC also features a Networking Session, where startups, students and the guests can freely interact as well as a Startup Pitching Session, where the startups attending the session reap the benefits of a one-on-one interaction with the Guest Lecturers.

The EAD has come a long way since its inception 5 years ago and the number of cities it is held in has grown from 10 to 20 with a footfall of 7,550 in 2011 and 12,000 students in 2012.

Some of the distinguished guests who have been guest lecturers at EAD include Ms. Kiran Mazumdar Shaw, Founder of Biocon, Phanindra Sama, CEO of Redbus.in, Arjun Malhotra, co-founder of HCL Technologies, Mr. Irrfan Alam, Founder of Sammaan Foundation as well as a contemporary face for Social Entrepreneurship in India, and Ms. Shaheen Mistry, Founder of  the Teach for India Foundation. As this drive continues to reach out to more students and entrepreneurs, they move one step closer to achieving Vision 2020, as outlined by Former President of India Dr. A. P. J. Abdul Kalam.

The Entrepreneurship Awareness Drive also coincides with the launch of their International Business Plan Competitions: Empresario and Envision, which draws in enthusiastic participation from all over the nation and beyond.

Though the event is spread over one day, there is a follow up with the students, and they are further encouraged to take part in their Business Plan Competitions and take their ideas a step ahead .Their B-Plan Competition, Empresario 2013, generated a huge buzz across the country with the number of entries going up to a total of 2,247, and is the biggest business plan competition in the country with a prize money of Rs. 6 lakhs and a total incubation support of Rs. 1.8 crores. IIT Kharagpur’s Product Design Competition, aptly titled ‘Envision,’ attracts some of the best engineering innovations from across the globe, and offers a prize money of 1.5 Lakhs.

The Impact- About 25% of the entries in the Business Plan Competition, ‘Empresario’ were from participants of EAD, which underlines the impact of this unique initiative that zeroes in on motivating young minds towards entrepreneurial thought and action. 108 colleges participated in EAD 2012, with 20 colleges associating with them to conduct the EAD in their respective campuses.

During the drive, many colleges expressed their interest in setting up entrepreneurship promoting bodies for the benefit of their students, and activities have been initiated to set up EDCs or E-Cells in such colleges with IIT Kharagpur’s Entrepreneurship Cell as their mentor.

The campus ambassadors appointed from each associate college have also received due recognition from the Entrepreneurship Cell, IIT Kharagpur. Thus, a healthy network has been developed between a large number of colleges and the Entrepreneurship Cell at IIT Kharagpur, which is important for spreading awareness about entrepreneurship across the entire country.

For more details, log on to www.ead.ecell-iitkgp.org or www.ecell-iitkgp.org.

Click here to go to Facebook Page

The post PAN-India Entrepreneurship Awareness Drive 2013 [EAD’13] appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

The Indian Advertizing League, otherwise known as IAL, is pan India based Adverb’s flagship event. Adverb is the Media Marketing and Advertising Cell of NMIMS, and their event IAL, is designed to first test teams at the zonal level and move on to the final, which would be between zones to win the game of brands and be declared as the ‘Master of Brands.’

Event Starts: 25th October, so Register Now!!

The event comprises of the following rounds.

• AD-roit: Online quizes
• AD-alyze: Real World Business Caselets
• AD-stimate: Marketing & Advertising Simulation
• AD-vocate: Final Campus round
• Zonal Winners will make it to the Grand Finale

Prizes worth Rs. 1.25 lakh To Be Won.

Official Indian ADvertzing League 2013 Video:

Rules:

• Participation is open to all students pursuing MBA programs.
• A team of 2-3 students can register for the event. No student can be a part of more than 1 team.
• Participants should belong to the same college.
• Registration begins on 20th October.

IAL 2013 Registration Link OR Alternate Registration Link

Event Dates:

Registration Starts: 20th October

Last Date of Registration: 25th Oct, 10 am

First Round Starts: 25th October

Campus Round: 17th November ( Finals)

For more updates and information, Stay Connected!!

Contact Details:

Join their Facebook page here.

Gmail Id: ial.adverbnm@gmail.com

Adverb Website

Adverb Blog

• Srijan Srivastava: +91-9167741769
• Harneet Ahuja: +91-9987437285
• Priyank Aggarwal: +91-9819724578

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Sanjeev Kapur, CMO and Head of Customer Franchise Management Citi (India), on Sanjeev Kapur World Goes Digital.

The International Advertising Association (IAA) India Chapter has invited Sanjeev Kapur, CMO and Head of Customer Franchise Management Citi (India) for its next webinar on the 7th of November, 2013 at 3:00 pm. Under his leadership, Citibank India has received plenty of external brand recognition and accolades, including the top position in the prestigious Brand Equity ‘Most Trusted Brand Award’ in the Foreign Bank category for three consecutive years.

Sanjeev will demonstrate how to make the best use of the digital platform from his extensive experience and exposure of the media. His session will be loaded with his knowledge of the BFSI sector.

The International Advertising Association (IAA) India Chapter has recently hosted speakers like Ashish Hemrajani, Founder and CEO of Bookmyshow.com, Rajan Anandan, MD of Google India, Nishant Rao MD of Linkedin, Ajit Balakrishnan, Founder of Rediff.com and Julie Roehm, Chief Story Teller at SAP.

You can also submit questions for Sanjeev Kapur through the IAA India Chapter Facebook page. The hangout will be broadcast live on our YouTube channel – on Thursday 7th November, 3pm IST.

The post IAA Webinar Series: Live Hangout with Sanjeev Kapur on World Goes Digital appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

‘Total Customer Tech-Solutions Summit’ is designed for some of the top professionals to congregate and create a marketplace for ideas and services that will help companies get the marketing, sales & technology edge. It is all about how IT & Marketing can co-exist to deliver value to the customer. This summit is scheduled on the 20^th and 21^st November, 2013 at The Westin Mumbai Garden City, Mumbai. This Conference is Conceived & Managed by Kamikaze B2B Media.
Why Total Customer Tech Solutions Summit  is a must-attend event for you?

• Elli Lilly, General Mills, DDB Mudra discussing on The CIO’s Role in supporting Top-Line Growth
• Sapient Nitro, Mahindra Logistics, Mindshare sharing strategies & techniques on reinventing the way for the connected Customer
• Cleartrip, Mahindra Holidays, Viacom18 Media on responding and interacting with customers on social media platforms
• MakeMyTrip on creating customer experiences that drive commerce in a digitally connected world
• Axis Bank, NDTV Ethnic City, Yes Bank sharing their views on how can you utilize Customer Analytics to Create Dynamic and Data-Driven Communication with customers
• 3M sharing insights on Leveraging of e-tools in the light of ‘changing customer preferences’
• Aircel sharing thoughts on Leveraging insights and analytics for strategic growth
• Flipkart, Star TV, TVS Motors on Building the Brand through Mobile Initiatives
• Reliance Industries, ICICI Lombard, Ogilvy sharing their thoughts on finding your Inflection Point for Big Data Through BI and Analytics
• HDFC Bank, Myntra, Quikr on How will advanced analysis improve customer metrics

More companies sharing their expertise.

To take a look at the detailed agenda you can log on to www.totalcustomertech.com

For more details contact   Aboli Pawar @ 9004958990 / aboli@kamikaze.co.in

The post Total Customer Tech-Solutions Summit appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Hello Hyderabad!

250+ people attended the Mumbai meetup and 275+ attended the Bangalore meetup & after three brilliant meet ups in Delhi, Mumbai & Bangalore we are now coming to Hyderabad!

Since one of the Founders is a true Hyderabadi and this is the first activity of Social Samosa in his city, it is going to be a special one for us! Also, would be interesting to see how many folks from Google India & Facebook India team come by.

So, if you’re in Hyderabad & are associated with the world of social media, be it as working professional or just an avid social media enthusiast, you should be a part of the Hyderabad edition of #SSMeetup. It doesn’t matter if you are an executive, a brand manager, an agency owner, a startup, a consultant or even the one who doesn’t care about social media, come by & meet the other folks around to have a good conversation. Just come by and say Hi. :)

Agenda: The meetup will be an informal casual event just like your ideal weekend. The agenda is to connect and share experiences among people. You could talk about any social media aspect, the annoying client you are tolerating, give & take a lot of gyaan or anything else! There are no rules & all that is needed is probably some enthusiasm.

Here are the images of Mumbai and Bangalore meet up.

Folks who want to attend the meetup, please register below.

Date: 13th or 14th December, 2013. We will be freezing on the date soon.

Time: 7 PM to 10 PM

Venue: To be announced.

Pepsi, Jack in the box, Cogmat & iGenero have been the sponsors of #SSMeetup in the past.

If you would like to sponsor or help us organise the meetup, please get in touch with Aditya on aditya@socialsamosa.com

The post Social Samosa Hyderabad Meetup #SSMeetup appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Prologue

It was well past midnight after the folks at Mocha Mojo (Bandra) asked us to wrap up our Mumbai #SSMeetup. A bunch of us still hung around at the pavement discussing the industry and its dynamics with heads of two leading digital agencies in Mumbai. And we were there till 2 AM!

The discussion which stemmed out that night made us realize how disconnected the agency side of the industry is. We realize how agenices work in closed atmosphere and don’t have a unified body that supports their cause. It was an eye-opener for us!

The Genesis

That was when the idea struck us like a lightning!

With an aim towards unifying Indian digital agencies, Social Samosa has decided to organize an invite only meet of owners and directors of digital agencies in January, 2014 at Mumbai.

The Hows & Whys

Over dinner and drinks, the meet will see ~40 head honchos from the leadting digital agencies of India coming together to address issues that are pulling the industry down. The aim of this invite-only meet will be to work towards giving a new direction to the industry which will benefit all the stakeholders: agencies, brands, platforms and users.

We will be discussing and debating topics such as undercutting, hiring talent, educating clients and better strategies amongst other serious issues.

We are hoping this meet will be a stepping stone towards building a close knit community of agency heads that work for a healthy social media ecosystem in India.

The Whens & Wheres:

Date: TBD (Most likely to be during 2nd or 3rd week of January, 2014)

Time: 7 PM onwards

Venue: TBD. Most likely in Bandra.

Agenda: Connect, discuss and build stronger ties.

Cost Per Head: Around Rs.1000 for food & drinks.

We are eagerly looking forward to this meetup and and will start shooting out personal invites over mail very soon. We are really hoping to bring a lot more stability and structure to our industry by working closely with Industry leaders.

If you are looking to sponsor the meet, you can write to us at rakesh@socialsamosa.com or aditya@socialsamosa.com

If you are the cofounder, head or director of a digital agency who want to receive the invite, please feel free to drop us your details using the form below.

Here’s to the good times!

The post Announcing the First Social Media Agencies’ Founders/Directors Meetup appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

International Advertising Association (IAA) India Chapter has announced its next Webinar with Rob Norman, Chief Digital Officer, Group M (Global) on 28th November 2013 at 5 pm. Rob is also a Director of WPP Digital and Wild Tangent and a non-Executive Director of BBC Global News Ltd. He is on the board of the Center for the Digital Future at USC, a member of the Facebook Client Council and an advisor to venture capital funds – Greycroft and GGV.

Over the last seven months, International Advertising Association (IAA) India Chapter has hosted speakers like Sanjeev Kapur CMO & Head of Customer Franchise Management Citi (India), Ashish Hemrajani, Founder and CEO Bookmyshow.com, Rajan Anandan, MD Google India, Nishant Rao MD Linkedin, Ajit Balakrishnan Founder Rediff.com and Julie Roehm, Chief Story Teller, SAP, USA.

You can also submit questions for Rob Norman through the IAA India Chapter facebook page

The hangout will be broadcast live on our YouTube channel – on 28th November, 5pm IST or 6.30 am New York time, from where Rob Norman will be addressing the Seminar.

The post IAA Webinar Series: Rob Norman, Chief Digital Officer, GroupM (Global) on World Goes Digital appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Over the course of this year, Entrepreneurship Cell of IIT Kharagpur has already undertaken various activities, including the Entrepreneurship Awareness Drive, a pan-India initiative to spread entrepreneurship in cities across India in 20 cities. F

ollowing on the successful culmination of the Entrepreneurship Awareness Drive, which saw close to 20000 participants in total, personalities such as PhanindraSama CEO of Redbus.in, Arjun Malhotra Co-founder of HCL Technologies, SandipTarkasPresident and CEO of Future Group,Varun Agarwal CEO of Alma Mater,Anshu Gupta founder of Goonj, were a notable few among the speakers and coverage in most of the important news houses of India, and E-Cell is now moving on to its flagship event, the Global Entrepreneurship Summit.

The Global Entrepreneurship Summit (scheduled from 10th-12th January, 2014), the annual flagship event of the Entrepreneurship Cell IIT Kharagpur, is one of the biggest entrepreneurial platforms for academicians, new-age entrepreneurs, eminent business personalities, venture capitalists and the students to gather at one place and share their entrepreneurial endeavours and experiences, and to pledge to take entrepreneurship in India to greater scales.

10kya.com is delighted to be the title sponsor of Global Entrepreneurship Summit 2014, by Entrepreneurship Cell, IIT Kharagpur.

10kya.com is a young e-commerce enterprise. Our brand attributes, inspired by all famous 10′s of the world (like Tendulkar, Maradona, Nadia Comaneci, etc) – namely pursuit of perfection, flexibility, global outlook, passion and innovation – are exactly what the youth of today pursue at our world-class seats of learning like IIT, Kharagpur.

Entrepreneurship Cell, IIT Kharagpur, who have done a creditable job in incubating entrepreneurship and innovation, is our natural choice of association. I wish the participants an enriching experience and the GES-2014 a resounding success.

says Sharad Gupta, Founder and CEO, www.10kya.com.

About 10kya.com:

mPlace edVentures Pvt. Ltd., the holding company of 10kya.com, has been established with a view to participate in the existing and emerging business opportunities in modern retail and skill development fields.

The promoters are acclaimed new age entrepreneurs with family business background and have self funded the business. They have moved to the business to realize their entrepreneurial dreams, from very senior corporate positions. Collectively they bring domain experience in Sales, marketing, customer experience and finance. They have 15 to 25 years experience each in their fields of expertise with some of India’s leading corporate business houses.

10kya.com now offers over 30,000 products at competitive prices. In short 8 months of the commercial launch, 10kya.com has variously been rated amongst top 10 online destinations for shopping in India and have attained a high Alexa rank and Google Page Rank. Its modern design interface is liked by its predominantly young visitors. 10kya.com ships globally and offers all modes of payment including cash on delivery and EMIs.”

The major draw of GES is the quality and variety of speakers that it has seen over the years. The previous editions of GES have witnessed Stalwarts such as Suneet Singh Tuli(founder of Aakash Tablet),KanwalRekhi (Indian-born US entrepreneur), Dominique Trempont (serial entrepreneur, and the right-hand of Steve Jobs), SramanaMitra (Forbes Columnist and Silicon Valley entrepreneur), Harish Hande (renowned Social Entrepreneurs),VikaasGutgutia (Founder and Managing Director of Ferns N Petals),NachiketMor (former Deputy Manager of ICICI Bank) and SanjeevBhickchandani (Founder, Naukri.com). The 2014 edition of GES is no exception, and following in the trend of previous years, will witness Guest Lectures by various eminent personalities! Workshops, focused on building the entrepreneurial acumen of participants are also in the pipeline. Earlier workshops include those by Deloitte on Mind to Market, by Franklin Covey on 4 Disciplines ofExecution, byIntel, Microsoft, Entrepreneurship Development Institute, Novell and Wipro.

Global Entrepreneurship Summit plays host to India’s only Global Conference on Entrepreneurship. Entrepreneurship Cell IIT Kharagpur aims to provide a platform where promotion of entrepreneurship could be discussed with a global perspective. This video conferencing session will serve as a conclave for discussion of opportunities and programs aimed towards promoting entrepreneurship in various Universities across the world. The conference will be followed by a discussion amongst the Entrepreneurship Cells in India about the Indian scenario and how best to go about promoting entrepreneurship in their respective campuses.

The Global business plan competition, Empresario and Envision, the product design competition saw entries from around the country, at the close of the preliminary round in November. The finals of the competitions will be part of the Global Entrepreneurship Summit, which acts as a finale of sorts to the year-long activities of E-Cell.

Another event of mention is the Start-up Camp, which will involve interaction of Entrepreneurs and students and aims to help Start-ups to recruit the finest talent amongst GES participants for internships/jobs while giving them an opportunity to meet the biggest VC and Angel Investors in India present on campus. 30 start-up from various sectors ranging from social ventures to healthcare to technology, from across India participated in GES 2013.

Entrepreneurship Cell, IIT Kharagpur aims to educate every member of India’s collegiate fraternity on entrepreneurship as a possible way of life, and to provide support to all those who choose this path. The Global Entrepreneurship Summit, with its varied content and participation, will prove to be the ultimate stage for propagating this cause. Participants should register here for the event. For any further queries, please contact

Vikram Kumar
Senior Manager
Entrepreneurship Cell,
IIT Kharagpur
Contact: +91 9002271571

The post Global Entrepreneurship Summit 2014 appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Integrating an offline activity with online channels is a great way for a brand to create content that is shareable and highly interesting. It ensures good engagement and can generate good ROI for the brand concerned.

The year 2013 saw a lot of brands attempting to integrate their offline activities with their online presence. Some fared very well while many could not. 2014 is expected to see many more such activities.

To help you understand how you can execute a successful Online-Offline integrated campaign, Social Samosa invites you to join our ‘Twangout’ on 11th of December, between 3PM – 4PM and ask away all the questions that you have.

Our Panelist

Sandeep Balan – Head, Digital Marketing at United Breweries Ltd.

Kingfisher has always been at the forefront with its excellent integration of on-ground activities with its online presence. This Twangout will help you gain knowledge from THE man who’s leading it.

What is a Twangout?

A Twangout integrates the dialogue of Twitter with the live video stream from Google Hangout. While your questions will be on Twitter, the answers will be through a live video – both integrated on one platform.

How do I Participate?

All you need to do is to tweet your query using the hashtag #SamosaChats and Sandeep will answer them via a live video link here

Join our Social Samosa LiveStream to track all the tweets regarding the Twitter Chat and watch Sandeep Balan answer the questions.

Oh… and did we mention that the best question would also receive free samosas from us?

Brought to you by 

The post Twangout: Harnessing Online-Offline Integration for Your Brand appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

The National Innovation Council invites you to the second episode of ‘Join the Conversation’, with Sam Pitroda, Adviser to the Prime Minister and Nandita Das, eminent film director and actor, on 15th December 2013 from 6.30 PM to 7.30 PM IST via www.youtube.com/iii. You can send in your questions on Twitter to @pitrodasam and @nanditadas with Hashtag #JTC and also join the conversation on Facebook.

For more details on this initiative and to watch the first episode in the series, please visit here.

To Sign up, please click here

The post The National Innovation Council Invites you to the Second Episode of ‘Join the Conversation’ appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Give away an iPod and voila your hashtag is trending on Twitter, all the contest junkies are giving you funny answers to win that iPod. But are they your real customers? Did your brand reach the real audience? Did it make any impact? Was spending your marketing budgets on giving away those iPods give you any returns?

These are the question that arise in every entrepreneur’s mind today while trying to assess the success of a social media campaign; the challenge increases when it comes to doing other digital media campaigns like SEM or banner campaigns.

You trended on Twitter, so what?

Return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which only broadcasts information.

The power of a ‘Like’ and ‘retweet’ are indeed unique to social media. They require customized yard sticks to measure and benchmark since a CTR percentage is unique to each campaign.

Google Business Group (GBG) Mumbai brings you a unique opportunity to learn the techniques of measuring ROI on digital and social media marketing. For a SME, every rupee matters and this event helps you get maximum bang for your buck.

Three industry experts are presenting interesting cases studies over an interactive session at the event. They will demonstrate accepted methods of calculating your return on digital and social media marketing investments. What more? You could interact with the speakers to learn more; build your network with fellow GBG members over high tea.

Join us on the Saturday, 21st of December

 Event Invite – Measuring ROI by GBG Mumbai

Venue: Seminar Hall, 1st Floor, Harkisan Mehta Institute of Journalism, Mithibai college campus, Vile Parle, Mumbai.

Time: 5pm to 8pm

 Registration: Free and by registration only. Fill the form below or (click here to register)

 RSVP: gbgmum@gmail.com

The post [Event] Learn to Measure ROI on Digital & Social Media by GBG Mumbai appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Years ago, when networking meant only exchanging business cards, attending industry events or submitting resumes to the HR department; professionals had very less scope to expand their social circles.

Fast forward to present day, social media platforms lets you tap into hundreds of significant connections with just the click of a button. Connecting with other like-minded learning professionals, sharing news, information, ideas and resources has never been so easy!

Owing to social media, that has dramatically altered the way we connect; it becomes very important for professionals to understand what your online presence is for, and how it will impact your professional growth.

To help answer your questions, Social Samosa invites you to join our ‘Twangout’ on 7th of January, between 3PM – 4PM and ask away all questions that you have about Using Social Media for Professional Growth

Our Panelist

Gautam Ghosh – GM, HR Strategy at Philips India

Gautam carries with him a wealth of knowledge on HR and social media. Also an influential blogger, he will help you understand everything you need to know about leveraging social media to grow professionally.

What is a Twangout?

A Twangout integrates the dialogue of Twitter with the live video stream from Google Hangout. While your questions will be on Twitter, the answers will be through a live video – both integrated on one platform.

How do I Participate?

All you need to do is to tweet your query using the hashtag #SamosaChats and Gautam will answer them via a live video link here

Join our Social Samosa LiveStream to track all the tweets regarding the Twitter Chat and watch Gautam Ghosh answer the questions.

Oh… and did we mention that the best question would also receive free samosas from us?

Brought to you by 

Please register below to receive a reminder on the day of the Twangout and if you have queries about the chat, feel free to ask in the comments!

The post Twangout: Using Social Media for Professional Growth with Gautam Ghosh appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

The India Digital Awards (IDA), organized by the Internet and Mobile Association of India [IAMAI], covers the entire gamut of commercial activities around internet and mobile. Outstanding individuals and companies in the digital space are recognized annually in their respective fields.

The 4th India Digital Awards, to be held on 7th February, 2014 in New Delhi comprises four main categories. The categories are as follows:

• Digital Advertising Awards
• Website Awards
• Mobile Awards
• Special Awards

The Sponsors for the 4th India Digital Awards are:

• Title Sponsor: httpool
• Online News Partners: hindustantimes.com, indiatoday.in, Dalal Street
• Online Media Partners: ADgully, indiantelevision.com, Social Samosa
• Integrated marketing partner: netCORE
• Digital Partners: Iffort, Samskriti

The jury for the 4th Indian Digital Awards comprises veterans and experts from the Digital Domain:

• Mr. Alok Mittal (Venture capital, Entrepreneur in Internet, Media space, Canaan Partners)
• Mr. Amar Deep Singh (Chief Executive Officer, Interactive Avenues)
• Ms. Anuradha Narasimhan (Director Marekting, Britannia)
• Mr. Anupam Mittal (Founder & CEO, People Group)
• Mr. Dinesh Agarwal (Founder & CEO, IndiaMART)
• Mr. Hitesh Oberoi (Chief Executive Officer, InfoEdge)
• Mr. Manish Vij (Founder & CEO, Vun Network)
• Ms. Mariam M. Mathew (Chief Operating officer, Manorama Online)
• Mr. Mohit Hira (Senior Vice President & Digital Head, JWT)
• Mr. Sanjay Tripathy (Senior Executive Vice President – Marketing, Product & Direct Channels, HDFC Life)
• Mr. Sanjay Krishna Goyal (Managing Director & CEO, ACL Mobile Limited)
• Mr. Sunny Nagpal (Co-Founder & Managing Director, Httpool)
• Mr. Tushar Vyas (Managing Partner-South Asia, GroupM)
• Mr. Vijay Shekhar Sharma (Founder, Chairman & MD, One97 Communications)
• Mr. Vishwadeep Bajaj (Chief Executive Officer, Valuefirst)
• Mr. Vivek Bhargava (Chief Executive Officer, iProspectCommunicate2)

At the 3rd Indian Digital Awards held in 2013, there were more than 800 entries under 6 Categories and 31 sub-categories from the internet and mobile value added services industry. Here is the list of winners from last year:

Category                                                                                 Winner

• Best Use of Mobile for Social and Economic Empowerment Awards – Operation Asha
• Best use of Internet for Social and Economic Development  - District Administration Gwalior
• Best use of Internet for Social and Economic Development – People Interactive (I) Pvt. Ltd
• Best use of Internet for Social and Economic Development – MCCS India Pvt. Ltd
• Best use of Internet for Social and Economic Development – GiveIndia
• Best Digital Payment Award – Yes Bank Limited
• Best Cashless Payment Service for e-Commerce – Atom Technologies
• Best Digital Financial Inclusion Project – Itz Cash Limited
• Best Mobile Game – World Cup Cricket Fever by Disney UTV Digital
• Best Mobile News Service  - NDTV Convergence
• Best Mobile Enterprise Product or Services – DRONA Mobile
• Best e-Commerce Website - Myntra.com
• Best e-Commerce Website (Jury Special Mention) - www.goosebumpspickles.com
• Best Local Language Website  - Aajtak.in
• Best News Content Website –  Ibnlilve.com
• Best Auto Content Website -  Carwale.com
• Best Travel Website -  Redbus.in
• Best Financial Website  - Axisbank.com
• Best Corporate Website  - Maxhealthcare.in
• Best Display Campaign  - Aditya Birla Money by M&C Saatchi Direct & Digital
• Best Search Marketing Campaign  - Cleartrip Pvt. Ltd. By Resultrix
• Best Viral Marketing Campaign –  Sony Music Entertainment India by Jack in the  Box Worlwide
• Best Email Marketing Campaign - Volkswagen by Grey Digital
• Best Social Media Marketing Campaign – American Express by Interactive Avenues
• Best Mobile SMS Advertising or Marketing Campaign – Shoppers Stop Ltd
• Best Mobile Voice Advertising or Marketing Campaign –  Hindustan Unilever Ltd. – Active Wheel by netCore                                                                                                    Solutions Pvt. Ltd
• Best Mobile WAP Advertising or Marketing Campaign – Turquoise Cottage by Webchutney
• Best Digital Integrated Campaign – India Against Corruption by netCore Solutions Pvt. Ltd.
• Best Start-Up of the Year - OLA Cabs
• Best Internet Person of the Year –  Angels of India
• Best Mobile Person of the Year  - Naveen Tewari

About IAMAI :

The Internet and Mobile Association of India [IAMAI] is a young and vibrant association with ambitions of representing the entire gamut of digital businesses in India. It was established in 2004 by the leading online publishers, but in the last nine years has come to effectively address the challenges facing the digital and online industry including mobile content and services, online publishing, mobile advertising, online advertising, ecommerce and mobile & digital payments among others.

Nine years after its establishment, the association is still the only professional industry body representing the online and mobile VAS industry in India. The association is registered under the Societies Act and is a recognized charity in Maharashtra. With a membership of 130 plus Indian and MNC companies, offices in Delhi, Mumbai and Bengaluru, the association is well placed to work towards charting a growth path for the digital industry in India.

The post [Event Update] India Digital Summit & India Digital Awards appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.