Quantcast
Channel: SocialSamosa : Latest Posts
Viewing all 1416 articles
Browse latest View live

Content Marketing 101 – Workshop on Content Marketing for Brands and Businesses

$
0
0

Why annoy with Advertising when you can charm with content? Content Marketing (across media, especially Social Media) is the next hot thing for Marketing. And for marketers seeking to engage with their customers, there is nothing as compelling as storytelling. Learn to market your brand’s identity by creating content through brand stories and building a community on Social Media. The secret to sustain your community and grow it is through good and valuable content. For a brand, creating content without being promotional is a challenge, and one way of creating content while keeping the interest of the brand is through brand stories.

CMFBMAILER14JUL

So what exactly is this content marketing and what are brand stories? Speakers Ramya Pandyan and Payal Shah Karwa in this session will elucidate more on these aspects and give you a perspective on these concepts. Register for the workshop at : http://bit.ly/15Owws1

Connect with us: writeclickcontent@gmail.com 9819380889 / 9820696585

The post Content Marketing 101 – Workshop on Content Marketing for Brands and Businesses appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.


Digital Marketing Bootcamp by afaqs! Campus

$
0
0

It is two-day (18 hours) workshop – in which we train corporate participants on fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business/brand.

There would be 4 sessions - Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with Analytics/how Digital Marketing activities can be measured.

Session Highlights

1)Display Advertising
  • Online marketing concepts
  • Ad formats /Ad inventory buying process
  • Leveraging Targeting /Role of Ad Networks
  • Tracking effectiveness of online campaign
2)Search Engine Marketing
  • Basic concepts and Importance of Search Marketing
  • Paid Search Marketing process
  • Using Google AdWords effectively
  • Creating Search strategy
3)Social Media Marketing
  • Importance of Social Media
  • Leveraging Facebook, Youtube, Linkedin & Twitter
  • Online Reputation Management (ORM)
  • Advertising on Social Media
4)Mobile Maketing
  • The new mobile landscape
  • Mobile advertising using WAP and APP
  • Mobile Ad networks and their usage
  • QR Codes & Augmented Reality

Analytics integrated with the sessions.

Trainers :

Date and Venue:

  • Date - Aug 23-24 (Gurgaon)
  • Venue- Clarens Hotel, Sector 29, Gurgaon

Registration & Contact details -

Click here to learn more and register

Anshupriya Sharma(8130706789)

campus@afaqs.com

The post Digital Marketing Bootcamp by afaqs! Campus appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Digital Marketing Workshop for Lead Generation and Sales – Delhi

$
0
0

Digital Vidya, India’s premier Digital Marketing training company invites you to it’s upcoming hands-on Digital Marketing Workshop for Lead Generation & Sales in Delhi on Sep 12-13 (2013).

Workshop Overview

The paradigm of Lead Generation & converting it into Sales is changing in the digital media. With a host of platforms & tools, new methods of lead generation have evolved which are cheaper and better. This workshop will provide best and the latest of models, tools and techniques to leverage Digital Marketing for your Lead Generation & Sales efforts.

Key Promises of the Workshop
  • The latest & the greatest about Digital Marketing for Lead Generation & Sales
  • How to make strategic choices among various Digital Marketing avenues (SEO, Digital Advertising, Social Media) for Lead Generation & Sales?
  • Techniques & Tools to use for generating incredible amount of relevant Traffic
  • How to effectively Listen & Engage on Social Media for Lead Generation?
  • How to build a loop of Audience Aggregation & Content Marketing?
  • How to Nurture your Leads to improve ROI of your Digital Marketing campaigns?
  • How to Measure & Analyze the performance of your Digital Marketing campaigns for Lead Generation & Sales?

For further details, please check hour-wise workshop agenda.

Basic Information about the Workshop

Date: Sep 12-13, 2013
Location: Delhi
Venue: Hotel Mapple Emerald
National Highway – 8,
Rajokri,
Delhi – 110038. India
Fee*: Rs 19,900 (+12.36% service tax)
*This includes self study, video-based Social Media for Business course worth Rs 2800/-

Group Discount (can’t be combined with any other discount)

15% discount for 3 or more registrations
How to Register?
You can register online or contact Vaibhav Kakkar at +91-9716033040 or write to vaibhav@digitalvidya.com

About Digital Vidya

Founded by serial entrepreneurs who hailed from IIT Delhi, Digital Vidya is India’s largest and most respected Digital Marketing training organization. It has organized over 140 Digital Marketing trainings for more than 3000 profesionals from over 1000 brands such as Reliance, Star TV, Infosys, Cisco, Pepsi, ICICI, Airtel, Nokia, MakeMyTrip, Naukri, Standard Chartered, Google, Microsoft across India, Singapore, Oman and Malaysia since Jan 2010.

The post Digital Marketing Workshop for Lead Generation and Sales – Delhi appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Announcing a Social Media Seminar for BMM Students

$
0
0

With more and more brands adopting social media in the recent times, Social Media has now become an interesting career option for graduates who want to have the fun of being on social media while executing serious business work.

A lot of Social Media focused companies tend to prefer BMM students since their curriculum and study structure relates to the interest of these companies.

But many BMM students are still unaware of Social Media as a career option because they don’t know how to go about securing and building a career in social media. And many have several misconceptions about social media as well.

To help you with your dilemma, Social Samosa has come up with a Social Media Seminar for BMM students in association with BMM.co.in on how you can build a career in Social Media. You can participate in this seminar and ask away all your questions about how you can build a career in social media.

Social Samosa School Workshops Training

Date:

16th August, 2013

Time:

3 PM Onwards

Venue:

Amity School of Business, Goregaon, Mumbai.

The workshop will cover:

  • Why you should choose social media as a career option.
  • How you can get into this industry.
  • What are the essential skills required for a fresher.
  • Common misconceptions.
  • How to play your career better.

Schedule:

3:00 – 3:15 Registration 

3:15 – 3:30 Introduction to Social Samosa & Panelists

3:30 – 4:00 Haani Mirza, Google India – Speaker 1

4:00 – 4:30 To be announced – Speaker 2

4:30 – 5:00 To be announced – Speaker 3

5:00 – 5:30 Discussion

5:30 – 6:00 Networking & Wrap Up!

How To Sign Up?

Visit school.socialsamosa.com and enroll. The registration is free of cost.

What are you waiting for? Sign up right away!

The post Announcing a Social Media Seminar for BMM Students appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Google Business Group: Empowering Women Entrepreneurs through Digital Media Tools [Event]

$
0
0

Google Business Group Mumbai invites you for an evening of learning and networking with like-minded people closer to you – an Open House on ‘Empowering Women Entrepreneurs through digital media tools.’

Cut through the big words and what do you have? A free, informal one-of-a-kind meeting where you get to have your say we listen up and lend you a helping hand to use technology for business success

Also get to meet successful women entrepreneurs including

  • Akancha Srivastava (Founder, Azure) and our strategic partner for the event
  • Priyanka Aggarwal (Co-Founder, Wishberry),
  • Sonakshi Pratap (Co-Founder, Theek kar do)
  • Gargi Shah (CoFounder, ThePlayce)
  • Shweta Vyas from Barclays will share a very special story to surprise you!

Interact with them while they share their stories of bringing the world to their companies via the digital media. Demystifying the internet with their secret tricks and tools – while also getting some free goodies from them as well.

When & Where

Day & Date: Saturday, 27th of July, 2013

Venue: National Stock Exchange, BKC, Mumbai

Time: 5-8 pm

Contact Person – Sreeraman Thiagarajan, Chapter Manager – GBG Mumbai, Ph – 9769020148

Click here for more details

The post Google Business Group: Empowering Women Entrepreneurs through Digital Media Tools [Event] appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

The Real Estate Industry Gears up to Leverage the Digitized World

$
0
0

India Chapter of International Advertising Association (IAA) has organized an industry specific Knowledge Seminar for the reality sector on digital media. Digital has emerged as India’s 3rd largest medium and very few real estate developers have exploited its full potential.

This seminar will enable an understanding and appreciation of this important medium which real estate developers can apply, and thereby benefit from, in this fast-changing communication era on 2nd August, 2013 in Mumbai

IAA 75

In the words of Srinivasan Swamy, President IAA India Chapter & Vice President, Development Asia/Pacific,

Through this Knowledge Seminar, the Indian Real Estate industry gets a new perspective on digital as a medium, grasp global trends, and hopefully apply these for better marketing solutions. When the economy is difficult and many real estate projects are not finding ready buyers, a cost effective medium like digital can help the realty sector. I hope many will participate and benefit from it

Titled ‘Real Estate in a Digitized World’, this internationally aligned Seminar to be held on 2nd August, 2013 at The Trident, BKC, (Agenda Attached) will have prominent Speakers representing leading international Companies in Digital and Social Media including

  • Group M,
  • Google,
  • Addikt,
  • Wolff Olins
  • Panel speakers from Microsoft, Madhouse, Netcore & Magicbricks.

The Guests of Honour will be Niranjan Hiranandani, Managing Director, Hiranandani Constructions & Steve Waugh, the legendary Australian cricketer.

Across the world, digital and social media have become the platform to create, impact, and foster brand experiences. The Seminar will address how marketing strategies of the real estate industry will be enhanced by this technology revolution. It will work as a practical guide to learn and apply the new world medium.

For more information, kindly contact Jaideep Gandhi, Treasurer, IAA-IC and Chairman of this Knowledge Seminar at 9820284578 or email him at gandhi.jaideep@gmail.com.

The post The Real Estate Industry Gears up to Leverage the Digitized World appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Social Media Workshop in Bangalore by Digital Vidya

$
0
0

Digital Vidya, India’s premier Digital Marketing training company invites you to it’s upcoming hands-on Social Media Marketing Workshop in Bangalore on Sep 19-20 (2013).

Workshop Overview

Doing Social Media is no more an option today. What matters is how you do it! If you are looking at leveraging Social Media for Brand Promotion, Lead Generation and Customer Acquisition, you may not want to miss this case-study driven, hands-on workshop. Over 3000 professionals from 500+ brands across India, Singapore, Malaysia and Oman have already benefited through our 140+ Trainings!

Date: Sep 19 & 20, 2013 (156th Social Media Workshop)

Location: Bangalore Venue: Hotel Iris – The Business Hotel & Spa

#70,Brigade Road,
Bangalore 560025.
Fee: Rs 14,900 (+12.36% service tax)
*This includes self study Social Media course worth US$99(Rs 5000)

Group Discount (can’t be combined with any other discount)

15% discount for 3 or more registrations

How to Register?

You can register online or contact Vaibhav Kakkar at +91-9716033040 or write to vaibhav@digitalvidya.com

About Digital Vidya:

Founded by serial entrepreneurs who hailed from IIT Delhi, Digital Vidya is India’s largest and most respected Digital Marketing training organization. It has organized over 110 Digital Marketing trainings for more than 3000 profesionals from over 1000 brands such as Reliance, Star TV, Infosys, Cisco, Pepsi, ICICI, Airtel, Nokia, MakeMyTrip, Naukri, Standard Chartered, Google, Microsoft across India, Singapore, Oman and Malaysia since Jan 2010.

The post Social Media Workshop in Bangalore by Digital Vidya appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

[Event] Customer Engagement Forum with the Theme: “Stop Marketing: Start Engaging”

$
0
0

The 1st Customer Engagement Forum, Scheduled on 27th September 2013 at Orchid (5 Star Ecotel) Hotel, Adjacent to Domestic Airport, Mumbai with the Theme: “Stop Marketing: Start Engaging”

The customer Engagement Forum is guided by team of professionals who expertise in Customer Engagement and is organised to Deliver the ultimate Customer Experience which will  set customer centric companies apart from their competition in today’s competitive market to stay up to date with the latest in customer feedback, engagement, loyalty and retention techniques to benchmark their own multi-channel strategies against corporate innovators and leaders.

[Event] Customer Engagement Forum with the Theme: “Stop Marketing: Start Engaging”

Marketers: If “marketing” is in your job description, Customer Engagement Forum is a must-attend for you! CMOs, VPs of marketing, brand and product managers… if you are involved in marketing your brand, product or services, you’ll find unmatched educational opportunities and solutions to the problems that keep you up at night.

Technology and Operations: At Customer Engagement forum, all information technology professionals from FMCG to BFSI, Pharma to Real Estate, Operations to in-store/merchandising, from systems integrators to technology resellers, will find solutions that will increase operational efficiencies, streamline costs and and much more..

Agency Executives :Stay current on new engagement opportunities for your clients! Everyone who is responsible for providing integrated campaign strategies to clients – from creative directors to media buyers – can, and should, attend Customer Engagement forum for tips, tricks, and measurable results to bring to the table and stay ahead of your competition!

Regardless of the group you fit into above, you’ll hear from your peers in our conference sessions on what’s working for them, what’s not and what’s next. Get all the information that you’ll need to keep up with the ever-evolving rules of customer engagement.

Keynote: Nicholas Kontopoulos, Sr. Director, Global CRM Marketing (Industry Business Solutions), SAP Asia Pte Ltd-Singapore

Title: From customer loyalty to brand advocacy

Abstract: We live in a world of ‘Digital Immersion’ and todays customer don’t see your company through a channel-focused lens – they view the experience they have as ‘one experience’, irrespective of the channel. This presentation will explore the challenges that not only lay ahead, but also probe some ideas on how you can foster the type of engagement which moved beyond the traditional view of customer loyalty and into the world of cultivating fanatical brand advocacy.

1st Session

  • K V Sridhar, National Creative Director, Leo Burnett
  • Avinash Oza, Group Director Brand Communication – Planning at DDB Mudra Max Topic: “The Power of Insights: How to find them fast, and make them work for you”
  • Rajiv Dingra, Founder & CEO, WATMedia Pvt Ltd (Watconsult-Social Media Agency) Topic: Customer Engagement in a Socially Networked World”
  • Manish Advani  – Head Marketing and PR, Mahindra Special Services Group.  Topic- “How to manage failures in Entrepreneurial Journey based on his own entrepreneurial experience”

2nd Session: Panel Discussion:

Topic: Engaging with B2B Customers (How the rules of B2B engagement are changing and how strategies must change in response)

  • Vinod Kumar, VP-Marketing, Aegis Ltd
  • Vivek Bhargava, Managing Director, iProspect Communicate2
  • Sanjay Mehta, Jt. CEO, Social Wavelength
  • Amandeep Nagpal, VP-Business Development, Buchanan Group India
  • Gaurav Rustagi – Head-Future Consumption, Coca-Cola

3rd  Session

  • Subhash Chandra, Executive Director, The Nielson Group                                           Topic: “Building customer engagement in the enterprise space”
  • Chamari Fernando, Customer Marketing Manager, Fonterra Brands Ltd (Srilanka)
  • Ram Iyer, EVP – Retail , Vodafone India Limited
  • Deepak Taneja, Head Digital Marketing and e Commerce, Nokia  Topic: “Digital Marketing and eCommerce Trends
  • Moksh Juneja, Founder, Avignyata Inc.

Topic: “Effective Strategies on Content Management 

4th  Session

  • Rajeev Sharma, VP, Head-Digital, JWT India                                                                   Topic-Listening to the Voice of the Customer” (The competitive advantages hidden in customer conversations – the emerging science of extracting and auctioning this business intelligence)
  • Daman Soni,  Co-Founder & Head – Advertising Business, PK Online Ventures Pvt. Ltd. Topic:Mobile Customers Require a Mobile Strategy” (The proliferation of smartphones and tablets provide new opportunities for multichannel customer engagement)
  • Pervinder Singh, Business Head – Retail, Percept Out Of Home (A Division of Percept Limited-specializing in Outdoor, Retail, Rural and Activation.)                                 Topic: “The Customer Engagement & Experience at the Point of Sales”

The forum has something for everyone involved in your emerging media and customer engagement initiatives. No one on your team should miss this opportunity to collaborate and stay ahead of the curve.

Registeration Fees & Details:

IRS 15000/- per delegate

IRS 10000/- per delegate (Group Discount for a minimum of 3 nominated delegates)

(The fees include learning materials, Tea/Coffee and Lunch)…

To register, please email us the participations details to anusaya.mktg@customerengagement.asia or krishant.fernando@customerengagment.asia or Call: 08652750100

Log on to www.customerengagement.asia for more details.

The post [Event] Customer Engagement Forum with the Theme: “Stop Marketing: Start Engaging” appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.


Social Media Week Mumbai: Everybody is Invited

$
0
0

Celebrities, partners, sponsors and the community come together to host the mega Social Media Week in Mumbai

SMW Mumbai

Mumbai is getting ready to host the biggest Social Media festival in the country, Social Media Week (SMW).

MilingSoman

With SMW’s philosophy of collaboration, majority of the events at SMW Mumbai are being conceptualized by organizations and citizens including celebrities, like Milind Soman, top model and actor. “It is my great pleasure to activate Pinkathon in 40 cities through a premier global event like Social Media Week. I think it’s a fantastic platform where I can reach out to millions of women at one go through the power of social media,” Milind said enthusiastically. Pinkathon is India’s largest women’s wellness running event, aimed at creating awareness about issues related to women’s health and fitness especially about breast cancer.

The buzz created through similar innovative events is also drawing in many reputed brands.  Viral Oza, Director Marketing, Nokia India said, “Nokia has been globally associated with Social Media Week,and now we are really excited to bring this association to India for the first time as the City Headline Sponsor for SMW Mumbai. We feel Nokiathat the timing is appropriate especially when the reach and potential of digital media is gathering momentum faster than before.”

This momentum is also reflected in the growth of SMW Mumbai community with increasing number of volunteers, speakers, bloggers and event hosts getting involved with the platform. All of them are looking forward to participate in its unique concept of multi-formatted events at various

Groupmhubs across the city.  One of these hubs is the Mumbai office of GroupM, India’s largest media agency.  ”GroupM is delighted to be a strategic partner to Social Media Week Mumbai. This is the first time SMW is coming to India and we arelooking forward to driving a collaboration of ideas amongst brands and consumers through the power of social media,” CVL Srinivas, CEO, GroupM South Asia said.

R SQUARE Consulting, an integrated marketing services agency, is bringing SMW to India in Mumbai from September 23rd to 27th 2013. “SMW Mumbai is not just local city based event but a worldwide festival and it is being held simultaneously with nine other cities including Barcelona, Berlin, Bogotà, Chicago, London, Los Angeles, Torino, Toronto and Sao Paulo.” Rohit Varma, Managing Partner, R SQUARE Consulting explained.

SMW Mumbai is a collaborative event where anyone can get involved as a speaker, blogger or volunteer. Anyone can create and host an event at SMW Mumbai.

SMW Mumbai has partnered with the Govt, leading media and integrated communication agencies – Govt. of Maharashtra, IMImobile, Chlorophyll, GroupM, Social Samosa, Sportskeeda, Avid Learning, U’th Time, Page Traffic, AuthorStream, YellowSeed, Write Clicks, Crossworks, IAA, 90 Minutes, Times Now, zoOm, Network 18, Time Out India Magazine, Cartel Advertising, MissMalini.com and Genesis Burson-Marsteller to organise the event in India.

For More Details: http://socialmediaweek.org/mumbai , E-mail: mumbai@socialmediaweek.org

For all media queries, please contact: 

Genesis Burson-Marsteller
Henna Punjabi
M: 9820880243
E: henna.punjabi@bm.com

The post Social Media Week Mumbai: Everybody is Invited appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

GSF #WhereDoWeGoNow, 21st-22nd August, Bangalore

$
0
0

GSF India Acc

 

What are GSF conferences?

  • GSF is known for its highly curated and thought provoking conferences.
  • GSF curates audience, not just speakers.
  • Drawing top-notch investors and founders as its core audiences, GSF creates an environment for honest discussions and showcasing of the best Indian startups to the investor community from across the world.

 

What is GSF #WhereDoWeGoNow?

Building on the success of GSF2012 Conference, GSF will facilitate a discussion to explore where do we go now? How do we open new doors and explore the next frontiers of collaboration in a world growing more connected and intertwined every day?

Who is the core audience?

Specially curated delegates from across the globe. We believe each attendee could be a speaker or a panelist.

  • 200-300 Leading VCs and Angel Investors
  • 100 Founders of Startups and Venture-Backed Companies
  • 100 Global Corporate Leaders
  • Top-Tier Academic Institutions and High-Level Thought Leaders
  • Social Entrepreneurs from India and Abroad

 

Agenda

At GSF, we do things differently. We believe building the health of a young company requires the same dedication as does the health of the body, mind and soul.

10K Run: The event will begin with all 500 participants joining in a 10k run to get the energy flowing and overcome a shared challenge. At Cubbon Park, Bangalore on 22nd August 6-8pm. Register here!

Conference Sessions: Defined by the open-ended prompt of “Where Do We Go Now?” these provocative discussions will liberate us from our preconceptions about how to collaborate and create shared opportunities.

Entertainment-in-the-Mix: Because levity must balance rigor in any successful venture, each session will contain some novel entertainment to be created by our companies and the broader GSF family.

Click here to view the detailed agenda.

When and Where

2pm – 9pm Aug 21 | 9:30am – 6:30pm Aug 22, 2013. JW Marriot, Bangalore.

 

Startup founders get 50% off the ticket price, please use the coupon DiscBB50 and register here.

About GSF:

The key objective of GSF is to spur innovation and entrepreneurship through angel and seed investing. Our larger mission is to encourage flow of informed, knowledgeable mentorship capital to the start-ups in India and beyond.

GSF presence:  Accelerator | SuperAngels | Conference

Also, check out the startups that have graduated from latest batch!

The post GSF #WhereDoWeGoNow, 21st-22nd August, Bangalore appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

The August Fest

$
0
0

A unique event called The August Fest…! is being organised on 25th of August at Indian School of Business, Hyderabad. It is a platform for aspiring Entrepreneurs, Film Makers, Musicians, Fashion Designers and Photographers to show what they’ve got to the world! Those who want to demo their startups/short films/ fashion designs/photographs can apply before 21st of August. Motto of the event is to build a showcasing platform for aspiring individuals across multiple streams and encourage collaboration.

tafss

Entries for Demos are accepted in four categories:

1. Startup/Product Demos – 5 Minutes Pitch + 3 Min Q & A.

2. Short Movies – Less than 20 Minutes any genre and any language.

3. Fashion Designs & Photography Displays – 5 Minutes of display time to each shortlisted participant.

Entries would be forwarded to the Panel of experts in relevant industries. The one day event also includes amazing panel discussions and talks from even more amazing people who excelled in the fields of business, cinema, fashion and photography.

For information:

http://www.theaugustfest.com

The post The August Fest appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Digital Marketing Workshop for Lead Generation and Sales – Mumbai

$
0
0

Digital Vidya, India’s premier Digital Marketing training company invites you to it’s upcoming hands-on Digital Marketing Workshop for Lead Generation & Sales in Mumbai on Aug 22-23 (2013).

Workshop Overview

The paradigm of Lead Generation & converting it into Sales is changing in the digital media. With a host of platforms & tools, new methods of lead generation have evolved which are cheaper and better. This workshop will provide best and the latest of models, tools and techniques to leverage Digital Marketing for your Lead Generation & Sales efforts.

Key Promises of the Workshop

  • The latest & the greatest about Digital Marketing for Lead Generation & Sales
  • How to make strategic choices among various Digital Marketing avenues (SEO, Digital Advertising, Social Media) for Lead Generation & Sales?
  • Techniques & Tools to use for generating incredible amount of relevant Traffic
  • How to effectively Listen & Engage on Social Media for Lead Generation?
  • How to build a loop of Audience Aggregation & Content Marketing?
  • How to Nurture your Leads to improve ROI of your Digital Marketing campaigns?
  • How to Measure & Analyze the performance of your Digital Marketing campaigns for Lead Generation & Sales?

For further details, please check hour-wise workshop agenda.

Basic Information about the Workshop

Date: Aug 22-23, 2013
Location: Mumbai
Venue: Le Sutra – The Indian Art Hotel
14 Union Park, Khar(W) | Off Carter Road
Between Olive & Out Of The Blue Restaurant,
Mumbai – 400052. India
Fee*: Rs 19,900 (+12.36% service tax)
*This includes self study Social Media course worth US$99(Rs 6000)

Group Discount (can’t be combined with any other discount)

15% discount for 3 or more registrations

How to Register?

You can register online or contact Vaibhav Kakkar at +91-9716033040 or write to vaibhav@digitalvidya.com

About Digital Vidya

Founded by serial entrepreneurs who hailed from IIT Delhi, Digital Vidya is India’s largest and most respected Digital Marketing training organization. It has organized over 150 Digital Marketing trainings for more than 3000 profesionals from over 1000 brands such as Reliance, Star TV, Infosys, Cisco, Pepsi, ICICI, Airtel, Nokia, MakeMyTrip, Naukri, Standard Chartered, Google, Microsoft across India, Singapore, Oman and Malaysia since Jan 2010.

The post Digital Marketing Workshop for Lead Generation and Sales – Mumbai appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

SHEROES Summit 2013

$
0
0

“Women are the largest untapped reservoir of talent in the world.” – Hillary Clinton

Women @ work can change the course of a country’s economic and social history. Women @ work is the message and the focus of the SHEROES Summit. Given the different measure of success, advances in technology and the growing need for women to make considered professional choices, there is an acute need for conversations and actions.

banner_sheroessummit

The SHEROES Summit is an opportunity to gauge the growing spectrum of options, talk about issues that matter to women @ work and share perspectives from professionals across the board. The SHEROES Summit celebrates the spirit of love, diligence, care, balance and above all making your own road.

The sessions will focus on – Sunrise sectors, Entrepreneurship, Diversity at Workplace, Personal Growth and Opportunity Showcase. It is also an opportunity for companies that share this vision to enhance their engagement with the finest women professionals of India.

The SHEROES Summit 2013:
1. is India’s largest OpportunityScape for women looking at a variety of options to advance their careers.
2. is about issues that matter to women at work.
3. celebrates the spirit of love, diligence, care, balance and making your own road.
4. brings the finest businesses that value women at work to engage with women professionals.
5. puts a spotlight on Sunrise sectors, Entrepreneurship, Diversity at Workplace and Personal Growth.

For more details, log on to www.sheroessummit.com

The post SHEROES Summit 2013 appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Workshop on Google Webmasters and Analytics by GBG Mumbai

$
0
0

Google Business Group (GBG), Mumbai, brings you a unique opportunity to learn and interact with experts who are conducting a detailed workshop for entrepreneurs on how and what to measure on the web. They are excited to launch their first event on ‘Knowledge Series’ on August 31st, at Harikisan Metha Foundation Institute of Journalism & Mass Communication, our strategic partners, in Mumbai.

The focus of the Knowledge Series even is largely on the business side, and minus the overt technical lingo, our objective is to connect, inform and inspire like minded SMEs & entrepreneurs who want a firsthand knowledge of Google Webmasters and Analytics tools.

The event comprises of 3 parts – an introduction, a detailed workshop and relevant case studies followed by a networking session with high tea.

RSVP

gbgmum@gmail.com | Sreeraman Thiagarajan | Chapter Manager, GBG Mumbai

Entry 

Free & open | limited seats, do register Click here

Venue 

HMFiJMithibhai college campus, 1st floor, Vile Parle (west), Mumbai. Click for Map

Date & Time  

Saturday, August 31st | 5 pm to 8.30 pm

Website

www.gbgmumbai.org

Twitter @gbgmumbai  | Google+ - gbgmumbai

GBG Mumbai Invite

The post Workshop on Google Webmasters and Analytics by GBG Mumbai appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Manthan Award for ‘Social Media & Empowerment’ in India

$
0
0

Inviting Nominations from SOCIAL MEDIA EVANGELISTS

Social media is a communication channel easily accessible to nearly everyone with Internet access.  It refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.

manthan-&-Socialmedia-Logo

Both social media marketing and advanced web communication are important approaches to business that are rapidly expanding. Social Media platforms like Facebook, twitter, YouTube, blogs, Google hangout, Flickr, Foursquare etc. are playing a critical role by involving millions of people in real time.

We see Social media as the illustrious & most potent democratic tool of Empowerment, Promotion, Participation, Commerce, Cause, Campaign, Activism among others.

Manthan Award is a 10 year old fraternity which not only aims to explore the ICT initiatives in different regions but also recognize the Social media initiatives in India. ‘Social Media and Empowerment’ under the patronage of the Manthan South Asia & Asia Pacific Award is open to all those organizations and initiatives who are using Social Media effectively to meet their mission and needs. 

We would like to invite the Social media enthusiast from all over India to apply for ‘Social Media and Empowerment’ Award & to use this opportunity to be a part of the alike minded people at one platform on 4th-5th December at Manthan Grand Gala event in India Habitat Center, New Delhi.

To submit your Nomination Online & more information on this Award- click here.  Feel free to call for any queries:  011-26532786

You can email us at socialmediaempowerment@defindia.net

Last Date of applying for the Award: 15th September 2013.

 

The post Manthan Award for ‘Social Media & Empowerment’ in India appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.


Twangout: How to measure the Success of your Social Media Activities

$
0
0

Do you know if your social media efforts are rewarding? Is your management inquisitive about the investments that they have made on this medium? Take a step back and get your metrics in place!

Evaluating the success of your Social Media campaigns helps you to determine what works for your audience particularly well and what can you do to improve your results.

It is a challenge for most of the businesses to measure the success of their Social Media activities. Although it can be complicated, there are ways to correlate and measure your social media success. All you need to do is think beyond numbers!.

To help answer your questions, Social Samosa invites you to join our ‘Twangout’ on 11th of September, between 3PM – 4PM and ask away all questions that you have about measuring the success of your Social Media Activities.

Our Panelist

Manu Prasad – Head – Social at Myntra.com

twangout

What is a Twangout?

A Twangout integrates the dialogue of Twitter with the live video stream from Google Hangout. While your questions will be on Twitter, the answers will be through a live video – both integrated on one platform.

How do I Participate?

All you need to do is to tweet your query using the hashtag #SamosaChats and Manu will answer them via a live video link here

Join our Social Samosa LiveStream to track all the tweets regarding the Twitter Chat and watch Harshil answer the questions.

Oh… and did we mention that the best question would also receive free samosas from us?

Please register below to confirm your participation and if you have queries about the chat, feel free to ask in the comments!

Twangout with Manu Prasad

The post Twangout: How to measure the Success of your Social Media Activities appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Workshop on Content Marketing for Brands and Businesses

$
0
0

write clickWhat is the workshop about:

Content Marketing (across media, especially Social Media) is the next trend for Marketing. And for marketers seeking to engage with their customers, there is nothing as compelling as storytelling.

Learn to market your brand’s identity by creating content through brand stories and building a community on Social Media. The secret to sustain your community and grow it is through good and valuable content. For a brand, creating content without being promotional is a challenge, and one way of creating content while keeping the interest of the brand is through brand stories. In a nutshell learn the aspects of content marketing and brand stories from Content Marketing 101.

Who should attend:

  • Brand Custodians
  • Ad/ Media / Marketing Professionals
  • Entrepreneurs / Business owners
  • Social Media Professionals
  • Creative Professionals
  • Content Writers / Strategists
  • And whoever wants to orient themselves with this new trend of marketing

Speakers:

Speakers Ramya Pandyan  (@ideasmithy) and Payal Shah Karwa (@thewordjockey)  in this session will elucidate more on these aspects and give you a perspective on these concepts.

Details of the Event:

  • Date: 6th September 2013-09-04
  • Time: 11AM – 5 PM
  • Registration: Rs 2500 per person
  • Venue: Mahim West, Off Tulsi Pipe Rd  (exact venue to be shared with participants)

To register, you can connect with them at:

The post Workshop on Content Marketing for Brands and Businesses appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Digital Marketing Workshop by afaqs! Campus [20th Sept - 21st Sept, 2013]

$
0
0

It is two-day (18 hours) digital marketing workshop – in which we train corporate participants on fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business/brand.

There would be 4 sessions - Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with analytics /how digital marketing activities can be measured.

Session Highlights

1) Display Advertising

2) Search Engine Marketing

  • Basic concepts and Importance of Search Marketing
  • Paid Search Marketing process
  • Using Google AdWords effectively
  • Creating Search strategy

3) Social Media Marketing

4) Mobile Maketing

  • The new mobile landscape
  • Mobile advertising using WAP and APP
  • Mobile Ad networks and their usage
  • QR Codes & Augmented Reality

Analytics integrated with the sessions.

Trainers :

Date and Venue:

  • Date - Sep 20-21 (Mumbai)
  • Venue- Le Sutra Hotel, Khar (W) (Mumbai)

Registration & Contact details -

Click here to learn more and register

Anshupriya Sharma(8130706789) campus@afaqs.com

The post Digital Marketing Workshop by afaqs! Campus [20th Sept - 21st Sept, 2013] appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Social media and Education – Ask the Experts in AglaSem EduCon 2013

$
0
0

We don’t have a choice on whether we DO social media, the questions is HOW WELL WE DO IT.

The ability to connect directly with anyone and everyone online has changed the game for most players in the field of marketing and businesses. The days of social media being seen as just another fad are over. Still a number of people, maybe you too, see it as a “fun activity” with scope of marketing and campaigning. Really, you are wrong. Look around and soak in the “beyond fun thing” aspect of the world of tweets and statuses and connects. In its entirety, social media is a massive tool that lets its user seek out knowledge and act as a great catalyst for Education. Did I get your attention now?

In the era of technology being in the hands of every Tom, Dick and Harry, it is imperative that how they use it moulds them to a large extent. There is a growing number of kids using smartphones, tablets, computers, and accessing internet more than an average adult. Not delving into numbers, we can safely assume, each urban household has one PC and phone at least and the kid of the house uses it.

With internet comes social media, and despite the age limits set, even young children of 12-13 years have their own profiles in these networks. Growing up in the world of social media has begun. By the time a child attains the age of immersing his grey cells in education, he is already a part of at least three social media websites. Let me tell how social media plays a positive role in education.

1. You ask, you get – Everything is just a click away. In the wide ocean of fun activities, also floats the knowledge pool which a student can access anytime, anywhere. For free.

2. One to many connects – Whether you have a large social circle in real life or not does not matter. Whether your school teachers or coaching classes are good or not does not matter. When in need, simply click and connect with some of the greatest educationists and academicians online and seek guidance. Ask and get answers.

3. No time limits – Classes, books taken from library, school, college; each has its own time limit. With the tool of social media, you can access everything anytime. Even in the middle of the night or before the first bird has left his nest.

4. Introverts get a chance to speak up – Remember being the shy kid in class who had a trillion questions shooting around in his head but could never gather the courage to speak them out? Well from behind the screen, shyness can fly out the window and you can express and be heard and answered.

5. Bridging the gap between industry demands and classroom education – Though it is being listed last, but is most important. India is a young country with a large population in the “getting educated” category. When these students get out to get a job, they are hugely disappointed to learn that the company needs nothing of their algebra skills. Social media, through the updates and help of other individuals helps them understand what the job industry wants and help the individual groom accordingly.

Now that we have illustrated the boons of social media in education, we cannot turn a blind eye on the banes. In brief they can be mentioned as

  • Excessive wastage of time
  • Sharing too much personal info and landing oneself into trouble
  • Connecting with “unwanted” individuals

And so on.

Education in India is facing a dozen burning issues, each is intricately connected to how the youth, the children look at education and getting educated. To answer these problems and take active measures is the solution; thus AglaSem EduCon 2013.

AglaSem EduCon 2013

aglasem-educon-2013

AGLASEM EDUCON 2013 marks a crucial turn around to address the burning issues of education in India. what sets it apart from any other education conference is how it will address the root causes by using the biggest tools of this decade. A simple three step process has been charted out as follows

Step 1 – Bring together the best minds of the country including academicians, technologists, scientists, researchers and education organization representatives; and the young ones in the field like students, new entrepreneurs and everyone who is a part of the education system, including YOU. The platform set for active discussion, debate and deliberation would lead to conclusive ideas regarding what to do next to tackle these issues. This will be done via Panel discussion, audience interaction.

Step 2 – Guidance and resource providing to the newcomers who will change the face of education and technology via their ideas and hard work with the correct mentoring by established entities. B Plan competition on hand would encourage and provide a boost to the young entrepreneurs, while Research Paper presentation would help the keen minds, young scientists in making to move ahead.

Step 3 – Recognize those who have set milestones in education and innovations in learning. EduCon Awards seek to honour those education organizations that have done something exemplary, outstanding and awe inspiring.

Come, be a part of the revolution.

Education is the most powerful weapon that you can use to change the world .

 With a view and aspiration to achieve the pinnacle of Education in India, EduCon 2013 is being organized by AglaSem to act as a forum to the educationalists, academicians, associated professionals, researchers, and students to deliberate on technologies, use, implementation and regulatory issues in Indian elementary, secondary and higher education system.

HIGHLIGHTS

  • Panel Discussion
  • EduCon Awards Presentation
  • Business Plan Competition
  • Research Paper Presentation
  • Exhibitions

Who can attend

Students, Academicians, Technologists, Innovators, Educationalists, Entrepreneurs and anyone who wishes to participate in active discussion and debate or the competitions wherein some of the best minds of the country in the field of education and technology would be present.

For more details, please see http://educon.aglasem.com

Contact: educon@aglasem.com / +91 987 189 1385

The post Social media and Education – Ask the Experts in AglaSem EduCon 2013 appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

eCommerce ka Swayamwar: The Most Happening ECommerce Event of the Year

$
0
0

Before you go all raised eyebrows on the name of the event, Zepo, an ecommerce platform, based out of Aamchi Mumbai, is going all traditional this Ganesh Chaturthi! 

This will definitely go down in the books of history as a whacky enough “match made in heaven”! Well, jokes apart, here’s why they are calling their event a Swayamwar.
ecommerce ka swayamwar

Part 1: The Swayamwar

Just like any other Swayamvar, there is a handsome line-up of grooms who are going to try their best to win over the bride! But there is a slight twist and tang to who will choose the best groom.

Who are the Grooms?

5 small home-grown Mumbai brands, will be presenting themselves as the proud suitors. These 5 brands are quirky and unconventional SMBs who make awesome products.

And who is this choice Bride?

‘E-Commerce’ is the bride these grooms will be fighting it out for! The brands, just like the grooms in a traditional Swayamwar, will need to woo and impress the audiences to win.

Who decides the best match?

The audiences will decide the best groom out of the 5 by showering them with flowers to show their appreciation. The 1 brand they choose, will get a free-for-lifetime e-commerce service from Zepo, complete logistics assistance and a free payment gateway!

… and they’ll live happily ever after!

Part 2: Piecing Together the eCommerce Puzzle

Like a puzzle, it takes a lot of pieces put together perfectly, to establish a seamless online presence. And it’s even more difficult to find the right pieces, especially all under one roof.

Which is why Zepo is bringing together the best of speakers from across the eCommerce industry, who’ll guide along the entrepreneurs on how best to piece together their first foray into eCommerce.

So there’ll be some “gyaan” on the following topics:

1. Why you and other small businesses need to be online in today’s day and age?

Because this is going to help you take your brand to the next level. Going online with your brand is going to help you reach across all of India & also tap markets beyond our borders.

2. Logistics:

A good logistics partner means half your job to setup an eCommerce business is done. Learn everything you need to know about pick-up services, negotiating good rates for logistics services and COD facilities.

3. Payment Gateways:

On any online store, online payments = 60% of the total transactions. Learn how to set-up payment gateway in a simple manner and also how to keep the payment gateway costs low, so they don’t eat your profit margins.

4. Social Media Marketing:

It doesn’t stop at creating an online store. You will need to rigorously promote it to juice out sales from this channel. Learn the tricks of the online marketing trade from the best! Be it Facebook, Twitter or Pinterest.

Social Samosa’s team will be there to help you with everything that you would like to know about Social Media and eCommerce!

So, come be a part of the most happening eCommerce event of the year!

Please register yourself for the event well in advance.

The Zepo event, “eCommerce ka Swayamwar” is scheduled for this Sunday i.e. 15th September, 2013 at The Playce, Mulund (W).

The post eCommerce ka Swayamwar: The Most Happening ECommerce Event of the Year appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Viewing all 1416 articles
Browse latest View live


Latest Images